News & Events

August 15, 2021

Craft launches CTM Ultra Carbon Race Rebel – superlight road racer for record-breaking marathons

The fruitful collaboration between Swedish sportswear brand Craft and endurance athlete Tommy Rivs has resulted in yet another groundbreaking running shoe – the CTM Ultra

July 01, 2021

Lee Grantham joins Craft Elite Run Team

Sportswear brand Craft continues to make headway in the world of long-distance running, adding world-renowned ultra runner Lee Grantham to its powerful Elite Run Team.

April 24, 2021

Craft and the Norwegian cross-country ski team engage in long term apparel partnership

Craft Sportswear has signed a 5-year contract with the Norwegian Ski Federation, meaning that the skiers of the world’s most successful national cross-country ski team will race

February 13, 2021

Craft launches Elite Run Team – a world-class long-distance outfit

Craft Elite Run Team is part of the Swedish sports brand’s ambitious engagement in running, especially ultra- and trail running. The team consists of the

November 13, 2020

Craft launches CTM Ultra Carbon – a new standard in ultra-distance running

Swedish sportswear brand Craft launches CTM Ultra Carbon, a new ultra innovative running shoe with excellent durability and grip for various surfaces – destined to break new

October 16, 2020

Craft Sportswear enters APAC and the Middle East in new partnership with Aspire brands.

Craft of Scandinavia AB (owned by public company New Wave Group AB) have announced the signing of a strategic distribution partnership between its Craft Sportswear

August 29, 2020

Craft launches groundbreaking protective
Team Sunweb jersey for Tour de France 2020

Sportswear brand Craft launches a unique protective race jersey for this year’s Tour de France. The groundbreaking jersey is developed together with Craft partners DSM

January 17, 2020

Craft collaborates with pro ultra-runner Tommy
Rivs


Sportswear brand Craft has teamed up with world-renowned endurance athlete Tommy Rivs. Known for his love of running and contemplative views on hardcore endurance training,

March 02, 2019

CRAFT new apparel partner of FC Luzern

As of the 2019/20 season FC Luzern will play in CRAFT Sportswear apparel. The Swiss football club and the sportswear brand have reached an agreement

January 17, 2019

Craft wins two GOLD at ISPO Award 2019!

Sportswear brand Craft has teamed up with world-renowned endurance athlete Tommy Rivs. Known for his love of running and contemplative views on hardcore endurance training,