News & Events

May 02, 2026

New store opens in China!

New store opening!!! China continues to expand and open new doors to offer the latest Craft products in the region. Congratulations on the newest store

April 21, 2026

70K finished in sub-9

Congratulations to Craft elite runner @wenjing.yin.run! She just bagged 2nd place clocking in at 8:47:56 in the Tianjin Panshan Mountain Trail Race 70K Great job!

April 12, 2026

UTMB Chamonix bib secured!

@liping.7.wang just secured her bib for the 2027 UTMB Chamonix with her most recent win, bagging 3rd place in the 100M category in Mogan Mountain

April 08, 2026

New Product Alert!

New Product Alert! The Ultimate Marathon Cheat Code. Kype Pro – Our fastest shoe ever, is finally here in a new fresh colorway. Designed for

March 31, 2026

Conquering 160K in sub-24

Craft elite runner @liping.7.wang did it again! Liping ran 160K and finished strong with 23:47:50 as her official time at the 3rd Chengdu Trail powered

March 01, 2026

New Product Alert!

New Product Alert! Your Slow Runs Are Too Fast. Let’s be honest. Most of us run our “slow” runs way too fast. And slowing down

February 17, 2026

Craft Elite Run Team Training Camp

Training camp is on! The annual Craft Elite Run Team camp is live on Gran Canaria — sun, sweat and solid miles in the bank.

February 01, 2026

Welcome to the Craft team, Wang Liping!

Craft is proud to introduce the latest additions to the Craft International Elite Run Team! Wang Liping is an energetic trail runner from China who

February 01, 2026

Welcome to the Craft team, Yin Wenjing!

Craft is proud to introduce the latest additions to the Craft International Elite Run Team! Yin Wenjing, nicknamed “Little Girl”, is a young and fearless

June 20, 2025

CRAFT Launches Immersive Pop-Up Experiences in China to Reignite Brand Legacy

With a history spanning over 50 years, CRAFT is known for combining Scandinavian design with technical excellence. The pop-ups aim to showcase the brand’s core