Our Brands

Craft sportswear, established in 1977 in Boras, Sweden is a leader in premium apparel and footwear across range of ports including running, cycling, training and outdoor pursuits.
Craft Sportswear, established in 1977 in Boras, Sweden is a leader in premium sports apparel and footwear across a range of sports including running, cycling, training and outdoor pursuits.

Milestones

Incorporated in 2012, Coxa Carry is a Swedish innovation company who specializes in hydration backpacks and waist belts.

Coxa’s unique ergonomic carrying system optimizes the weight distribution that shifts all the weight from shoulders to the¬†hips and¬†allows for full movability without any unnecessary chafing or pressure.

Spartan Races Are Now Powered By Craft

Spartan and CRAFT Sportswear have entered a global partnership, naming the leader in technical performance apparel as “official performance apparel and footwear” of the world’s largest obstacle race and endurance brand. The multi-year partnership will see the two brands developing the first high-performance technical apparel for the rising sport of Obstacle Course Racing (OCR).

Our Strategic Partners