Our Brands

Craft sportswear, established in 1977 in Boras, Sweden is a leader in premium apparel and footwear across range of ports including running, cycling, training and outdoor pursuits.
Craft Sportswear, established in 1977 in Boras, Sweden is a leader in premium sports apparel and footwear across a range of sports including running, cycling, training and outdoor pursuits.

Milestones

Incorporated in 2012, Coxa Carry is a Swedish innovation company who specializes in hydration backpacks and waist belts.

Coxa’s unique ergonomic carrying system optimizes the weight distribution that shifts all the weight from shoulders to the hips and allows for full movability without any unnecessary chafing or pressure.

Spartan Races Are Now Powered By Craft

Spartan and CRAFT Sportswear have entered a global partnership, naming the leader in technical performance apparel as “official performance apparel and footwear” of the world’s largest obstacle race and endurance brand. The multi-year partnership will see the two brands developing the first high-performance technical apparel for the rising sport of Obstacle Course Racing (OCR).

Our Strategic Partners