Author: sarathsj

November 20, 2023

Craft Sportswear pick up the pace on expansion in Asia with another store opening. This time in Taipei.

Interview by freelance reporter Khanjhariya Vichayasuthi Last August, Craft Sportswear opened another free-standing branded store in the popular East district in the city of Taipei. This follows

March 08, 2023

CRAFT eyes to embark markets in China and other parts of Asia in the next five years

When it comes to sports shoes, people generally prioritize functionality over appearance, but not anymore. Swedish-brand CRAFT tells you that functionality doesn’t equal boring. “Someone

January 06, 2023

The poster boy of ultrarunning, Tim Tollefson, joins Craft Elite Run Team

Sportswear brand Craft keeps on building its strong Elite Run Team, adding Tim Tollefson to the powerful roster. Having won the Javelina Jundred, Lavaredo Ultra

January 04, 2023

The “un-signable” Arlen Glick joins Craft Elite Run Team

Ultra-marathon runner Arlen Glick has piled up big victories in the 100-mile category during the last years. Yet he has remained a free agent —

January 03, 2023

Ultra-star Mimmi Kotka joins Craft Elite Run Team

Sportswear brand Craft’s strong Elite Run Team just keeps getting stronger. The latest addition to the powerful team is none other than ultra-trail and skyrunning

November 30, 2022

Ida Nilsson won silver at the Trail World Champs!

Experienced Craft runner Ida Nilsson won silver in the long distance of 78.7 km at this year’s World Trail Running Championships in Thailand. Under a

October 17, 2022

Craft adds three world-class runners to its Elite Run Team

Craft Elite Run Team is a world-class outfit that competes all over the globe in various long-distance events, focusing primarily on trail races. For the

May 27, 2022

CoXa Carry taps Aspire Brands as its exclusive partner as it looks to expand into Asia and the Middle East

CoXa Carry International AB a leading European designer and manufacturer of advanced carrying and hydration systems for athletes including runners, cross country skiers and MTB

August 15, 2021

Craft launches CTM Ultra Carbon Race Rebel – superlight road racer for record-breaking marathons

The fruitful collaboration between Swedish sportswear brand Craft and endurance athlete Tommy Rivs has resulted in yet another groundbreaking running shoe – the CTM Ultra

July 01, 2021

Lee Grantham joins Craft Elite Run Team

Sportswear brand Craft continues to make headway in the world of long-distance running, adding world-renowned ultra runner Lee Grantham to its powerful Elite Run Team.