Author: sarathsj

February 01, 2026

Welcome to the Craft team, Wang Liping!

Craft is proud to introduce the latest additions to the Craft International Elite Run Team! Wang Liping is an energetic trail runner from China who

February 01, 2026

Welcome to the Craft team, Yin Wenjing!

Craft is proud to introduce the latest additions to the Craft International Elite Run Team! Yin Wenjing, nicknamed “Little Girl”, is a young and fearless

June 20, 2025

CRAFT Launches Immersive Pop-Up Experiences in China to Reignite Brand Legacy

With a history spanning over 50 years, CRAFT is known for combining Scandinavian design with technical excellence. The pop-ups aim to showcase the brand’s core

May 06, 2025

Swedish sports brand set to make running in Chinese market

Swedish sports brand Craft, established in 1977, has officially ventured into the Chinese market by unveiling its first brand experience space at Shanghai’s historic Zhangyuan

November 09, 2024

When to Replace Your Running Shoes

Are your legs more sore than normal? Did the inside of your ankles, shins or knees recently get really tight or sore with seemingly no

September 08, 2024

Breaking Down the Important Elements of a Running Shoe

In the dynamic world of running footwear, innovation drives the quest for perfection. This product category, with its ever-growing group of passionate users, constantly pushes

March 08, 2023

CRAFT eyes to embark markets in China and other parts of Asia in the next five years

When it comes to sports shoes, people generally prioritize functionality over appearance, but not anymore. Swedish-brand CRAFT tells you that functionality doesn’t equal boring. “Someone

January 06, 2023

The poster boy of ultrarunning, Tim Tollefson, joins Craft Elite Run Team

Sportswear brand Craft keeps on building its strong Elite Run Team, adding Tim Tollefson to the powerful roster. Having won the Javelina Jundred, Lavaredo Ultra

January 04, 2023

The “un-signable” Arlen Glick joins Craft Elite Run Team

Ultra-marathon runner Arlen Glick has piled up big victories in the 100-mile category during the last years. Yet he has remained a free agent —

January 03, 2023

Ultra-star Mimmi Kotka joins Craft Elite Run Team

Sportswear brand Craft’s strong Elite Run Team just keeps getting stronger. The latest addition to the powerful team is none other than ultra-trail and skyrunning