CoXa Carry taps Aspire Brands as its exclusive partner as it looks to expand into Asia and the Middle East

CoXa Carry International AB a leading European designer and manufacturer of advanced carrying and hydration systems for athletes including runners, cross country skiers and MTB cyclists recently announced it has reached an agreement with Aspire Brands Pte. Ltd. of Singapore for the brand and distribution rights of Coxa Carry covering Asia Pacific as well as the Middle East territory effective March 2022.

“We are delighted to partner with the team at Aspire Brands who not only have deep experience in the Sports industry but have proven they can successfully launch and build brands across Asia” said CoXa Carry CEO, Christer Nilsson.

The agreement will cover more than 20 countries across Asia and the Middle East including Australia, Japan, China and the UAE.

“We are excited to be partnering with the CoXa Carry team”, said David Thomson, CEO of Aspire Brands, a Singapore based company with a pan-Asian reach dedicated to distributing and marketing premium brands across the region.

David Thomson, a former Nike senior executive as well as former CEO of sports brand, 2XU went onto say, “Brands like CoXa Carry are rare in the sense they evolve out of pure passion and an unswerving commitment to product quality and design excellence created by people who are invested in the process as actual users themselves”. He added, “From the outset the Aspire Brands Team saw the potential for such a great brand as well as the excellent synergies with our incumbent brand portfolio. We are committed to working with the CoXa team to make this a great success”.


Aspire Brands is a strategic omni-channel distribution operation with extensive know-how and best in class capabilities to build brands and sustainable business throughout the growth journey.

CoXa Carry is a Swedish tech sport company, designing and developing products for athletes in the segments running, MTB and skiing. The company has great successes with their innovative carrying solutions for hydration backpacks and waistbelts.


Aspire Brands: Vincent Chan –

Coxa Carry: Lars Ekberg –

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