As of the 2019/20 season FC Luzern will play in CRAFT Sportswear apparel. The Swiss football club and the sportswear brand have reached an agreement on a partnership that lasts until at least 2021. Craft Sportswear will equip all FC Luzern representative teams, on and off court. As in the past, Ochsner Sport remains the official supplier of FC Luzern and made the new partnership possible.
With this agreement, CRAFT is expanding its commitment to Teamsport and will equip the club with functional sportswear at the highest level. The partnership is the first one for CRAFT in the highest Swiss professional football league and FC Luzern is equally proud of this joint agreement. Overall, football is booming in Switzerland with the National side currently 8th in the FIFA© Ranking and qualified for the first UEFA Nations League Final© next month in Portugal.
“We are very proud to welcome CRAFT for the upcoming season in the FC Luzern family. From the beginning of the talks, we were convinced that CRAFT had a very strong interest in sharing its know-how in teamwear with FC Luzern. In addition, we felt that CRAFT lives the same values as FC Luzern – enthusiasm, identification and passion. Of course, we were also convinced of the high-quality products, which confirmed our decision to make this change, “says Lukas Troxler, Head of Marketing and Deputy Managing Director of FC Luzern.
Ochsner Sport is also pleased: “As a long-standing partner of FC Luzern, we are pleased to enable CRAFT to enter professional football in Switzerland with a traditional club like the FCL,” says Sascha Heyer, Head of Team Sport Ochsner Sport.
“This partnership with FC Luzern is particularly positive for us and strongly demonstrates our desire to develop CRAFT brand also in the teamwear segment,” said Laurent Magne, Managing Director of New Wave Group SA, distributor of CRAFT in Switzerland. “With its rich history, broaden fan base all over Switzerland and the common values, FC Luzern is the ideal partner for CRAFT”. The Swedish brand will equip all the teams of the club, as well as the staff.
CRAFT has been developing and producing functional clothing for world champions and everyday heroes since 1977. The technical sportswear specialist was founded in Borås, Sweden, and still is today the international seat of the brand. CRAFT became known as a pioneer in functional baselayer and today is one of the world’s leading brands in the field of technical sportswear. CRAFT has functional clothing for the bike, running, cross-country, fitness, outdoor and team sports, together with footwear. Outfitted with numerous national teams, teams and athletes, CRAFT benefits from feedback from athletes involved in product development.